BITRIX24 APPLICATIONS MARKETING TOOLS

Bitrix24 market

MARKETING OPPORTUNITIES IN BITRIX24 MARKET

Before starting developing solutions, it is important to understand how you will market them and what tools and opportunities our Bitrix24 Market offers:

1. How to tell users about your application?

2. How to stand out among other solutions?

3. How to help users find your application?

HOW TO TELL USERS ABOUT YOUR APPLICATION?

We try to direct users to your application directly within Bitrix24, offering readymade solutions where they can use them. All you need to do is add your application as a widget in Bitrix24.

Widgets in ApPs

If your app adds widgets (or several), then we start recommending your app to users in the “recommended” apps section for each specific location where widgets can be added. Here's an example of how this works for applications that add additional widgets as tabs in the CRM details.
When a user clicks on the “Market” button, we show a slider with a selection of suitable solutions.

The same thing happens with workflow integrations, automation rules, and so on. We will recommend your solutions straight inside those tools.
The more integration scenarios and app integration you implement, the more often your app will “pop up” in front of the user.

HOW TO STAND OUT FROM THE CROWD?

An accurate description of an application that helps potential users understand how exactly it solves their problems is key to success. Let your description answer the main question: why does this app matter to users? It's worse if the description only talks about what the app does — doesn't it mean that the user must figure out everything themselves?

UNDERSTANDABLE NAME

In the Market, there are many options, and the user is more likely to open the app that catches their attention in the list of alternatives. Therefore, the name should be concise and understandable, so that it fits on the screen when browsing through the list.

BRIEF DESCRIPTION

In addition to the name, a brief and compelling description is crucial. It should complement the name, not copy it, and be short enough to fit into the app lists.

Don't copy the name in the brief description. Remove unnecessary words and phrases. Write concisely and clearly, explaining why the app is needed.

INFORMATIVE SCREENSHOTS

Another important aspect is high-quality screenshots that showcase real-life cases using the app. Screenshots should help users understand why they need this app and how they can use it. Do you think a screenshot of the app's interface or a screenshot with a message indicating successful installation are helpful? If you're unsure, then it probably means that they are not. Think about other options.

How to help users find your solution?

Tell potential customers about how your solution has helped other companies, work with collections, reviews and use the power of keywords for fast and quality search.

Thematic categories

You will find various thematic categories on the Bitrix24 Market. They are available both on the main page and in different sections of the product where users are looking for specific functionality.

We collect interesting and useful applications and create reviews for them.

View the Market, find the appropriate category and contact the moderators. If your solution matches the theme and functionality, we will add it to the collection.

Reviews

Working with reviews is a way to get feedback from users and an effective tool for promoting your application.

High ratings and positive reviews will help your solution to be among the first ones that a potential customer sees.

Why is this important? — Your solution will automatically rise in the search results and be one of the first ones that a user sees.

Keywords

Properly selected keywords can significantly increase visibility of your solution in the Market and attract more users.

Keywords should be related to the functionalities and main features of your solution, and "spam" keywords are not allowed.

Review the list of your keywords, as search engine optimization is very important for promoting your solution, so that users can quickly find what they need. And let it be your solution.